The UAE’s media industry is regulated by the National Media Council (NMC), which was established in 2006. Over the past 15 years, Dubai has come into its own as one of the Middle East's key print, broadcast, and digital media centers. The Emirate's media-focused free zone, Dubai Media City, has attracted many global media brands. The market structure of advertising buyers and agencies in MENA is highly fragmented, with a strong presence and influence of international players. Many acquisitions occur, mainly by international players seeking to break into or expand their presence in the region. Below are the top Media firms, leading Advertising companies in the United Arab Emirates.